Cover of: The Brand Bubble | John Gerzema

The Brand Bubble

  • 3.97 MB
  • 1862 Downloads
  • English
by
John Wiley & Sons, Ltd. , New York
The Physical Object
FormatElectronic resource
ID Numbers
Open LibraryOL24252619M
ISBN 139780470396056, 9780470449394, 9780470396063

The Brand Bubble is an important book to understand how brands really need to behave to create value today. The 'old' rules are no longer working. Through smart quantitative analysis this book explains how brands can create value today through the creation of momentum and energy.

Unlike many books on brand management, this offers fresh learning /5(79). John Gerzema and Ed Lebar have written an exceptionally clear, pertinent book about the declining value of brands and why the worlds largest brand names are in flux.

Using proprietary data, the authors vividly explain how brand clutter has created a marketing bubble/5. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble/5(79).

In this book, John Gerzema and Ed LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble.

The authors of “The Brand Bubble,” both senior execu-tives at Young & Rubicam advertising, have written a wake-up call for brands.

Their basic premise is that, like the recent financial bubble, a brand bubble is ready to burst. Wall Street values most of these branded companies higher than they should, assert the authors.

What built these. Brand Finance plc stated that the market-to-book ratio (market capitalisation divided by book value) of the S&P grew from around three in the early s to nearly prior to the dot-com bust, dropping back to around today, a growth indicative of. " Nickelodeon Bubble Guppies 12 Board Book Block Box Set & Look & Find Book Lot The box set is In very good preowned condition.

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These brands offer consumers a palpable sense. BRAND BOOK updated Jul 2 Chapter Labels 21 Event Labels 22 COLORS 24 Primary 24 Secondary 25 Tints & Shades 26 Gradients 27 TYPOGRAPHY 28 Avenir 28 Other 29 VISUAL ASSETS 30 The Divot 30 The Speech Bubble 31 Icons 32 Patterns*Alternate Lockup 33 PHOTOGRAPHY 34 Purpose 34 StoriesUsing Our Full Name 35 Real Hope 36 On Campus File Size: 4MB.

In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble.

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